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Hisrich, Robert D.
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Entrepreneurship / Robert D. Hisrich, Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs, College of Business Administration, Kent State University, Michael P. Peters, PhD Professor Emeritus, Carroll School of Management, Boston College, and Dean A.Shepherd, PhD, Randall L. Tobias Chair in Entrepreneurial Leadership and Professor of Entrepreneurship, Kelley School of Business, Indiana University.
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New York : McGraw Hill Education, 2020.
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Daffy, Chris,
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Creating customer loyalty : build lasting loyalty using customer experience management / Chris Daffy.
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© 2019.
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Christensen, Clayton M.
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Competing against luck : the story of innovation and customer choice / Clayton M. Christense, Taddy Hall, Karen Dillon and David S. Duncan.
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Broadway, New York : HarperCollins, 2016.
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Kamaludin Abdul Rahman
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Pintar niaga / Kamaludin Abdul Rahman.
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Kuala Lumpur : Dewan Bahasa dan Pustaka, 2014.
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Babitsky, Steve
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The street smart MBA : 10 proven strategies for driving business success / Steve Babitsky and James J. Mangraviti, Jr.
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California : Apress, 2013.
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