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You searched Library Catalogue - Publisher: Zed,
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Available At: Disted Main Library, HQ Library-General Collection, RCJB-General Collection
Author
Kim, W. Chan
Title
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne
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Boston : Harvard Business School, 2005
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Peppers, Don
Title
The one to one fieldbook : the complete toolkit for implementing 1 to 1 marketing program / Don Peppers, Martha Rogers and Robert Dorf
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New York : Doubleday, 1998
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Linneman, Robert E.
Title
Making niche marketing work: : how to grow bigger by acting smaller
Publisher/Year
New York: McGraw-Hill, Inc., 1991
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