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You searched Library Catalogue - Title: Jeremiah terrorist prophet / Michael A. Smith
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Call Number (WOU)
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SP CEMBA 2010 27
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Author
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Phang, Wai Kheong
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Title
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Factors motivating distributions in MLM companies to grow their business / Phang Wai Kheong
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Abstract
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The Multi-Level Marketing (MLM) industry has enjoyed tremendous growth since
Amway started operation in Malaysia more than 30 years ago. This is seen from the
impressive sales and the number of distributors involved in the industry.
The purpose of this study is to identify the factors that will motivate distributors to grow
their business. Two predicting factors are identified and they are leadership and
compensation plan. The data collection was done through self-administered questions by
non random sampling from samples of MLM distributors in Ipoh and Kuala Lumpur.
Generally, the findings indicate that leadership and compensation plan have opposite
influences on distributors’ business growth. While leadership has a marginally positive
effect, compensation plan is found to have a marginally negative effect. As both the
predicting factors are only having marginal effects, this study has indicated that there are
other factors that influence distributors’ performances. As such, the management of
MLM companies should look into the other predicting factors such as products,
organisation culture, self-determination and negative perceptions.
This report provides new knowledge and insight of the factors that would motivate
distributors to grow their MLM business, and this can be a reference point to other MLM
researchers as well as to the management of MLM companies.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2010
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Physical Description
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72 p.; 30 cm.
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Subject
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Wawasan Open University -- Dissertations
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Subject
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Multilevel marketing -- Malaysia
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Subject
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Direct selling -- Malaysia
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