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You searched Library Catalogue - Author: Chee, Choon Yin
Call Number (WOU) HF5415.123 .P475 2008eb
Call Number (DISTED) HF5415.123 .P475 2008eb
Author Percy, Larry
Title Strategic integrated marketing communication [e-book] : theory and practice / Larry Percy
Notes Includes bibliographical references and index.
Publisher/Year Amsterdam ; Boston : Butterworth-Heinemann, 2008
Physical Description xiii, 308 p. : ill. (some col.) ; 25 cm.
Subject Communication in marketing
Subject Strategic planning
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