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Author Moriarty, Sandra
Title Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado Boulder, Nancy Mitchell, University of Nebraska-Lincoln, Charles Wood, University of Tulsa, William Wells, University of Minnesota.
Publisher/Year Harlow : Pearson, 2019.
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Author Moriarty, Sandra
Title Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells.
Publisher/Year Boston : Pearson, 2015.
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Author Moriarty, Sandra
Title Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells
Publisher/Year Upper Saddle River, N.J. : Pearson/Prentice Hall, 2009
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Author Burnett, John
Title Advertising: : principles and practice
Publisher/Year Engelwood, NJ: Prentice Hall, 1989
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