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You searched Library Catalogue - Title: Juicing the orange lessons on using creativity as competitive marketing advantage / Pat Fallon and Fred Senn
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Author
Gupta, Sunil
Title
Managing customers
as
investments :
the
strategic value of customers in
the
long run / Sunil Gupta
and
Donald R. Lehmann
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Upper Saddle River, NJ : Wharton School Pub., 2005
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Available At: Disted Main Library
Author
Gupta, Sunil
Title
Marketing
research
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Reading, MA: Addison-Wesley Longman, 1998
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