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You searched Library Catalogue - Title: Juicing the orange lessons on using creativity as competitive marketing advantage / Pat Fallon and Fred Senn

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Author Gupta, Sunil
Title Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta and Donald R. Lehmann
Publisher/Year Upper Saddle River, NJ : Wharton School Pub., 2005
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Author Gupta, Sunil
Title Marketing research
Publisher/Year Reading, MA: Addison-Wesley Longman, 1998
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