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Walker, Orville C.
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Marketing strategy : a decision-focused approach / Orville C. Walker and John W. Mullins.
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New York : McGraw Hill , 2014.
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Johnston, Mark W.
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Churchill/ Ford/ Walker's sales force management / Mark W. Johnston and Greg W. Marshall
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New York : McGraw-Hill/Irwin, 2011
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Mullins, John W.
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Marketing management : a strategic decision-making approach / John W. Mullins and Orville C. Walker Jr.
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Boston : McGraw-Hill, 2010
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Mullins, John W
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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr and Harper W. Boyd Jr
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New York : McGraw-Hill, 2008
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Boyd, Harper W.
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Marketing strategy: : planning and implementation
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Boston: Irwin/McGraw-Hill, 1999
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