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You searched Library Catalogue - Title: Penang, Malaysia : Penang State Museum & Art Gallery, 2012.
Call Number (WOU)
SP CEMBA 2020 06
Author
Liew, Hon Lung
Title
The impact of online advertising towards consumer purchasing behaviour in the food & beverage sector in Klang Valley. / Liew, Hon Lung.
Abstract
The advertising industry today is showing a change in the traditional media to include the digital media in order to reach audience more effectively.
Notes
Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CEMBA).
Publisher/Year
Penang : School of Business and Administration, Wawasan Open University, 2020.
Physical Description
1 online resource (79 pages) : illustrations, text file, PDF.
Subject
Food industry -- Malaysia.
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