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You searched Library Catalogue - Author: Greetham, Bryan
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Call Number (WOU)
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SP CEMBA 2017 34
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Author
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Lee, Yin Mei
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Title
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Factors affecting consumer preferences and attitudes towards online shopping in Perak State / Lee Yin Mei.
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Abstract
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It's of no doubt that online shopping is the future trend of consumers purchase the products or services. More and more attention is focused towards online shopping compared to traditional shopping in Malaysia. It is believe that attitudes will influence consumers to perform online shopping. thus, many researchers are intended to study and understand the consumers behaviors towards online shopping which believe it having great impact on the success or failure of online shopping. In recent years, there observed an evident shift of online shoppers which residing outside the most technology based state like Kuala Lumpur. As such, this study has been conducted and identify Perak state as area of study to identify the factors that affecting Perak state consumer's attitudes towards online shopping since Perak state is less investment and development compared to technology advanced area like Kuala Lumpur. With references to literature review performed, six potential factors has been identified for this study, which is demographic profile, consumers lifestyle, internet accessibility, perceived online merchant trustworthiness, perceived advantages and previous experiences of online shopping. the survey questionnaire is used for this study purpose ehere 150 hardcopy distributed, 200 ininvitations through email and 50 invitations through mail delivery. Only 200 filled questionnaire are valid and usable. The information is then transferred to JMP software for data analysis in terms of descriptive analysis, Chi-square test, one-way ANOVA, Multivariate test and Spearman's Rho test to identify the significant factors that pose impact on affecting consumers' attitudes towards online shopping. From the statistical analysis performed, only perceived online merchants' trustworthiness and previous experiences of online shopping having the significant impact on influencing consumers' attitudes towards online shopping. Also, the delivery time of products ( under perceived advantages and daily internet usage (under sonsumers lifestyles) are significantly related towards consumers attitudes of online shopping. The other two factors, demographic profile and internet accessibility exhibits no impact or influences on consumers attitudes towards online shopping. The outcomes of this studycan serves as references for online retailers or marketers in developing their marketing strategy and gaining competitive edges in marketplace, It also recommended that detailed website design developed for future research study such that respondents can visualize and experiences the actual website so that gaining more precise and accurate response from them.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2017
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Subject
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Teleshopping
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