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You searched Library Catalogue - Publisher: Packt Publishing,
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Call Number (WOU)
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SP CEMBA 2016 27
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Author
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Hah, Hin Khean
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Title
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Customer satisfaction on online purchasing or shopping in Malaysia. / Hah Hin Khean.
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Abstract
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This research is on Customer Satisfaction on Online Purchasing or Shopping in Malaysia. In this research, it’s intends to study on the significant level of the four factors that are Security, Convenience, Delivery and Mis-Match between Actual and Delivered affecting the customer satisfaction. There are total of four proposed hypothesis and it will be tested in this research. The entire four hypothesis were to be tested to identify the relationship between the four dimension and customer satisfaction. And the result or the outcome of this study indicate that, there is a significant relationship between the four dimension and customer satisfaction. The study also indicates that, the Mis-Match between Actual and Delivered is the factors that will influent the most on customer satisfaction. Lastly, this study will ends with some suggestion or recommendation; it also elaborates on some of the limitation while conducting this study, whereby, there are some directions or hints for future research.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2016
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Physical Description
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1 online resource (101 pages) : illustrations, text file, PDF.
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Subject
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Online shopping -- Malaysia
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Subject
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Customer satisfaction
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