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You searched Library Catalogue - Title: Chinese food cutting / Cao Nai-Sheng.
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Call Number (WOU)
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SP CEMBA 2013 6
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Author
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Ang, Kian Peng
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Title
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Factors affecting consumer trust in online shopping / Ang Kian Peng
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Abstract
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The aim of this research is to study the effect of perceived security, brand name and perceived privacy on consumer trust in online shopping. Four proposed hypotheses were tested. In overall, the outcomes of the collected data support the formulated hypotheses. Meanwhile, the research showed that significant relationships were presented between the independent variables and dependent variable. All of the independent variables was found to be positively associated with dependent variable. In addition, the findings revealed that perceived security has the biggest impact on the consumer trust in online shopping, followed by perceived privacy and lastly by brand name. In essence, the research provides important guidelines for the marketing manager to design the marketing plan and retailing website in order to increase the consumer trust and consequently improve sales revenue.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2013
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Physical Description
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101 p.; 30 cm.
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Subject
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Wawasan Open University -- Dissertations
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Subject
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Consumer behavior -- Malaysia
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Subject
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Consumer behavior
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Subject
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Teleshopping
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Subject
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Electronic commerce
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Subject
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Retail trade -- Management
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