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You searched Library Catalogue - Title: study on the problems and challenges faced by first year students from Penang Medical College during their studies in Ireland / Masitah Binti Shahabudin
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Author Zeithaml, Valarie A.
Title Service marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.
Publisher/Year New York : McGraw Hill Education, 2018.
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Author Wirtz, Jochen
Title Essentials of services marketing / Jochen Wirtz and Christopher Lovelock.
Publisher/Year Harlow : Pearson, 2018.
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Author Hoffman, K. Douglas
Title Services marketing : concepts strategies & cases / K. Douglas Hoffman and John E.G. Bateson.
Publisher/Year Austalia: Cengage Learning, 2017 .
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Author Wirtz, Jochen
Title Essentials of services marketing / Jochen Wirtz, Patricia Chew and Christopher Lovelock
Publisher/Year Singapore : Prentice Hall, 2013
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Author Bateson, John E. G.
Title Services marketing / John E.G. Bateson and K. Douglas Hoffman
Publisher/Year Australia : South-Western Cengage Learning, 2011
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