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You searched Library Catalogue - Title: study on the problems and challenges faced by first year students from Penang Medical College during their studies in Ireland / Masitah Binti Shahabudin
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Zeithaml, Valarie A.
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Service marketing : integrating customer focus across
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firm/ Valarie A. Zeithaml, Mary Jo Bitner
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Dwayne D. Gremler.
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New York : McGraw Hill Education, 2018.
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Wirtz, Jochen
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Essentials of services marketing / Jochen Wirtz
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Christopher Lovelock.
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Harlow : Pearson, 2018.
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Hoffman, K. Douglas
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Services marketing : concepts strategies & cases / K. Douglas Hoffman
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John E.G. Bateson.
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Austalia: Cengage Learning, 2017 .
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Wirtz, Jochen
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Essentials of services marketing / Jochen Wirtz, Patricia Chew
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Christopher Lovelock
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Singapore : Prentice Hall, 2013
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Bateson, John E. G.
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Services marketing / John E.G. Bateson
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K. Douglas Hoffman
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Australia : South-Western Cengage Learning, 2011
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