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You searched Library Catalogue - Publisher: Hock Teik Cheng Sin Temple,
Call Number (WOU) HF5415 .H17145 2009eb
Call Number (DISTED) HF5415 .H17145 2009eb
Author Hackley, Christopher E.
Title Marketing [electronic resource] : : a critical introduction / Chris Hackley.
Notes Includes bibliographical references (p. [166]-180) and index.
Publisher/Year Los Angeles ; London : SAGE, 2009.
Physical Description 1 online resource (186 p.)
Subject Marketing.
Subject Marketing -- Case studies.
Subject Marketing -- Problems, exercises, etc.
Subject Marketing -- Case studies -- Problems, exercises, etc.
Subject BUSINESS & ECONOMICS -- Marketing -- General.
Subject BUSINESS & ECONOMICS -- Distribution.
Subject Marketingtheorie.
Subject Marketing.
Subject Marketing.
Extended Info Summary
Table of Contents
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