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Author O'Shaughnessy, John
Title The undermining of beliefs in the autonomy and rationality of consumers [e-book] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Publisher/Year New York : Routledge, c2008
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Author Widing, Robert et el.
Title Customer behaviour: : consumer behaviour and beyond
Publisher/Year Victoria: Thomson, 2003
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Author Peppers, Don
Title The one to one fieldbook : the complete toolkit for implementing 1 to 1 marketing program / Don Peppers, Martha Rogers and Robert Dorf
Publisher/Year New York : Doubleday, 1998


 

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