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Author
O'Shaughnessy, John
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The undermining of beliefs in the autonomy and rationality of consumers [e-book] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
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New York : Routledge, c2008
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Widing, Robert et el.
Title
Customer behaviour: : consumer behaviour and beyond
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Victoria: Thomson, 2003
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Author
Peppers, Don
Title
The one to one fieldbook : the complete toolkit for implementing 1 to 1 marketing program / Don Peppers, Martha Rogers and Robert Dorf
Publisher/Year
New York : Doubleday, 1998
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