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Author Lehmann, Donald R.
Title Analysis for marketing planning / Donald R. Lehmann and Russell S. Winer
Publisher/Year Boston: McGraw-Hill, 2008
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Author Lehmann, Donald R.
Title Analysis for marketing planning
Publisher/Year Boston: McGraw-Hill, 2002
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Author McCarthy, Edmund Jerome, William D.
Title Basic marketing: : a global-managerial approach
Publisher/Year Homewood, IL: Richard D. Irwin, 1993
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