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Number Available: 0
Author Hartley, Robert F.
Title Marketing mistakes and successes
Publisher/Year New York: John Wiley, 1998
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Number Available: 1
Available At: HQ Library-General Collection
Author Gershman, Michael
Title Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products/ Michael Gershman.
Publisher/Year Reading : Addison-Wesley, 1990.
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