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You searched Library Catalogue - Author: Street, Robert L.
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Sutherland, Jonathan
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Key concepts in marketing / Jonathan Sutherland and Diane Canwell
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Basingstoke: Palgrave Macmillan, 2004
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Hart
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CIM Marketing dictionary
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Oxford: Butterworth Heinemann, 1996
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Bennett, Peter D.
Title
Dictionary of marketing terms
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Lincolnwood, Ill.: NTC Business Books, 1995
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Hindle, Tim
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Field guide to marketing: : a glossary of essential tools and concepts for today's manager
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Boston, Mass.: Harvard Business School Press, 1994
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