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McDaniel, Carl
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Marketing research with SPSS / Carl McDaniel, Jr.,
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Hoboken, N.J. : Wiley, 2010
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Marketing research essentials / Carl McDaniel
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Gates, Roger
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Contemporary marketing research [Diskette]
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Cincinnati, Ohio: South Western College Publishing, 1999
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Contemporary marketing research
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Minneapolis/St.Paul: West Pub., 1996
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