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Kotler, Philip
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens.
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Boston: Pearson, 2014.
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Golden-Romero, Pat.
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Hotel convention sales, services, and operations / Pat Golden-Romero.
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Oxon: Routledge, 2012
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Morrison, Alastair M.
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Hospitality and travel marketing / Alastair M.Morrison.
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Australia: Delmar Cengage Learning, 2010.
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Kumar, Prasanna
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Marketing of hospitality and tourism services / Prasanna Kumar.
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New Delhi : Tata McGraw Hill Education, 2010.
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Kotler, Philip
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens
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Boston: Pearson, 2010
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