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You searched Library Catalogue - Publisher: Hutchinson,
Call Number (WOU)
HF5438.5 .M85 2008eb
Call Number (DISTED)
HF5438.5 .M85 2008eb
Author
Mullin, Roddy
Title
Sales promotion [e-book] : how to create, implement & integrate campaigns that really work / Roddy Mullin and Julian Cummins
Notes
Includes bibliographical references (p. 292) and index
Edition
4th ed.
Publisher/Year
London ; Philadelphia : Kogan Page, 2008
Physical Description
xx, 300 p. : ill. ; 24 cm
Subject
Sales promotion
Subject
Marketing
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