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You searched Library Catalogue - Publisher: McGraw-Hill (Malaysia),
Call Number (WOU)
HF5415.32 .O745 2008eb
Call Number (DISTED)
HF5415.32 .O745 2008eb
Author
O'Shaughnessy, John
Title
The undermining of beliefs in the autonomy and rationality of consumers [e-book] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Notes
Includes bibliographical references and index
Publisher/Year
New York : Routledge, c2008
Physical Description
[1 v.]
Series
Routledge interpretive marketing research ; 6
Subject
Consumers' preferences
Subject
Consumer behavior
Subject
Consumers -- Research
Subject
Marketing -- Psychological aspects
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