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Bahtiar Mohamad
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Komunikasi korporat / Bahtiar Mohamad.
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Singapore: Cengage Learning, 2009.
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Hatch, Mary Jo.
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Taking brand initiative [e-book] : how companies can align strategy, culture,
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San Francisco : Jossey-Bass, c2008
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Fombrun, Charles J
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Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun
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Cees B.M. van Riel
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Upper Saddle River, NJ : Pearson Education, 2004
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Ackerman, Laurence D.
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Identity is destiny: : leadership
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San Francisco: Berrett-Koehler, 2000
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Dowling, Grahame R.
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Corporate reputations: : strategies
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London: Kogan Page, 1994
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