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You searched Library Catalogue - Title: Fundamentals of computing 1: logic, problem solving, programs,and computers
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Call Number (WOU)
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SP CEMBA 2019 01
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Author
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Lau, Kar Ee
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Title
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A study on the behaviour of the PayWave as a contactless credit card payment features among the card users in Malaysia / Lau Kar Ee.
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Abstract
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Contactless credit card payment method is becoming popular but it encounters some of the resistance from certain user groups. Using the model of Technology Acceptance Model (TAM) and some Unified Theory of Acceptance Model (UTAUT) and extended construct of security, this study explores the behaviour of the PayWave as one of the contactless credit card payment method which included the Perceived of Usefulness, Perceived of Ease of Use, Social Influences and Perceived Security.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2019.
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Physical Description
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1 online resource ( pages) : illustrations, text file, PDF.
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Subject
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Credit card -- Customer behaviour.
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