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You searched Library Catalogue - Title: 7th ed.
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Call Number (WOU)
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SP CEMBA 2015 1
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Author
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Hoy, Siew Choong
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Title
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Identifying factors in determining employee engagement in a food trading company in Malaysia - a case study on NBM Marketing Sdn Bhd / Hoy Siew Choong
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Abstract
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The purpose of this study is to identify and investigate the factors that determine employee engagement in a food trading company, NBM Marketing Sdn Bhd. The study helps organizations and its employees in seeking opportunities for improvement in working environment, relationship and ownership at the workplace. Based on previous literatures, it can be generalized that leadership management support, co-worker support and organization culture are the determinants of an employee engagement. Due to competitive environment and high staff turnovers, Employee Engagement is now a pre-requisite for organization to enhance their workforce competitiveness in the market place. Sustained employee engagements are the critical factors that help employees to complete their work enthusiastically with excellence performance and results. Engaged employees are emotionally attached to their organization and highly involved in their job with a great enthusiasm for the success of their employer, going extra mile beyond the employment contractual agreement. Based on these ideas, theoretical framework has been proposed. A survey was conducted among the employees at NBM Marketing Sdn Bhd, Kuala Lumpur via structured questionnaire. The results indicated that leadership support, co-worker support and company culture were the determinants of performance excellence. Intrinsic goals and teamwork are how they sustained their motivations. The study also demonstrated that NBM Marketing workers are/not extrinsically motivated. Self-efficacy was found to strengthen the relationship between management supports, peer support and work habit with performance excellence.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2015.
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