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Author Yuslina Liza Mohd Yusof
Title Integrated marketing communications / Yuslina Liza Mohd Yusof, Maria Gwenetha Ybanez Pusta, Intan Syafinaz Mat Shafie and Thanaseelen Rajasakran.
Publisher/Year Shah Alam, Selangor : Oxford University Press, 2019.
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Author McDonald, Malcolm
Title Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald and Hugh Wilson.
Publisher/Year West Sussex : Wiley, 2016.
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Author Lodish, Leonard M.
Title Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish,
Publisher/Year Old Tappan, New Jersey : Pearson Education, 2016.
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Author Kotler, Philip
Title Marketing management / Philip Kotler and Kevin Lane Keller.
Publisher/Year Essex : Pearson Education Limited, 2016.
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Author Chaston, Ian.
Title Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston.
Publisher/Year New York : Palgrave Macmillan, 2016.
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