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Yuslina Liza Mohd Yusof
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Integrated marketing communications / Yuslina Liza Mohd Yusof, Maria Gwenetha Ybanez Pusta, Intan Syafinaz Mat Shafie and Thanaseelen Rajasakran.
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Shah Alam, Selangor : Oxford University Press, 2019.
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McDonald, Malcolm
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Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald and Hugh Wilson.
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West Sussex : Wiley, 2016.
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Lodish, Leonard M.
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Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish,
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Old Tappan, New Jersey : Pearson Education, 2016.
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Kotler, Philip
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Marketing management / Philip Kotler and Kevin Lane Keller.
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Essex : Pearson Education Limited, 2016.
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Chaston, Ian.
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Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston.
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New York : Palgrave Macmillan, 2016.
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