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You searched Library Catalogue - Title: Towards merger or acquisition – a case study of Seagull Cooling collaboration initiatives to gain competitive advantage. / Tan Kiat.
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Lehmann, Donald R.
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Analysis for marketing planning / Donald R. Lehmann and Russell S. Winer
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Boston: McGraw-Hill, 2008
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Winer, Russell S
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Marketing management / Russell S. Winer
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Upper Saddle River, N.J : Prentice-Hall, 2007
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Lehmann, Donald R.
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Product management / Donald R. Lehmann and Russell S. Winer
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Boston : McGraw-Hill, 2005
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Winer, Russell S.
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Marketing management
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Upper Saddle River, N.J.: Pearson/Prentice Hall, 2004
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Analysis for marketing planning
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