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O'Shaughnessy, John
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The undermining of beliefs in the autonomy and rationality of consumers [e-book] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
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New York : Routledge, c2008
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Lakhani, Dave,
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Subliminal persuasion [e-book] : influence & marketing secrets they don't want you to know / Dave Lakhani
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Hoboken, N.J. : John Wiley & Sons, c2008.
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Author
Brown, Stephen
Title
Consumer psychology for marketing
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London: International Thomson Business Press, 1998
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