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You searched Library Catalogue - Publisher: Allen and Unwin,
Call Number (WOU)
HF5415.33.U6 M53 2006eb
Call Number (DISTED)
HF5415.33.U6 M53 2006eb
Author
Michman, Ronald D
Title
The affluent consumer [e-book] : marketing and selling the luxury lifestyle / Ronald D Michman and Edward M. Mazze
Notes
Includes bibliographical references (p. [175]-185) and index
Publisher/Year
Westport, Conn. : Praeger Publishers, 2006
Physical Description
x, 194 p. ; 25 cm
Subject
Affluent consumers -- United States
Subject
Luxuries -- United States -- Marketing
Subject
Target marketing -- United States
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