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You searched Library Catalogue - Publisher: RoutledgeFalmer,
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Call Number (WOU)
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SP CEMBA 2020 04
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Author
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Thong, Kelvin Kok Thye
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Title
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The impact of digital marketing towards consumer online shopping : a case study on beauty products in Klang Valley / Kelvin Thong Kok Thye.
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Abstract
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With the growing adoption of both buyers and sellers in the E-commerce industry, digital marketers strive to identify the factors impacting consumer behavior when purchasing beauty products online. The problems faced by customers include security concern, quality issues, condition of the arrived goods, timely delivery and unclear policies.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CEMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2020.
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Physical Description
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1 online resource (113 pages) : illustrations, text file, PDF.
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Subject
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Internet marketing -- Malaysia.
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