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You searched Library Catalogue - Author: Crook, Rodney
Call Number (WOU) SP CEMBA 2017 66
Author Tan, Yew Kang
Title A study on communication effectiveness in supply chain in DS Manufacturing Sdn. Bhd. / Tan Yew Kang
Abstract In today’s competitive business environment, supply chain plays an integral part in new product development process and launch to market. To get the new product successfully deliver to the market on time, this require great work of communication on information sharing and collaboration between supply chain partner and internal stakeholders. The purpose of this study is to identify and investigate the communication problem and communication gap between supply chain partner and internal stakeholders in new product and launch to market. Based on theoretical framework set up in the study, technology, trust, connectedness and relational benefits has being identified as independent variables which influence the communication effectiveness between supply chain partner and internal stakeholders in new product and launch to market. There are three hypotheses developed to examine the relationship between communication effectiveness, technology, trust, and connectedness. Generally, the research results showed there is positive relationship between the dependent variable and independent variables. Furthermore, the research findings also revealed technology has greater impact on communication effectiveness. However, other variables, i.e. trust, connectedness also indicate there is significant positive relationship which can help to improve the communication effectiveness. Several recommendation has been discussed in the study in Chapter 5 to improve the communication gaps between supply chain partner and internal stakeholders in new product development process and launch to market.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2017
Subject Manufacturing.
Subject Supply chain management.

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