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You searched Library Catalogue - Title: Revise AS Physics
Call Number (WOU) SP CEMBA 2020 22
Author Chong, Pei Wai
Title A study on factors determining customer satisfaction in retail industry for Hyper Market in Ipoh City / Chong Pei Wai.
Abstract Slow growth and intense competition in retail markets in recent years increase the need for the retailers to understand the determinants of customer satisfaction. Therefore, Customer satisfaction and loyalty are very important for Malaysia Hypermarket operator to develop the strategies to continue stay competitive in the long run.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CEMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2020.
Physical Description 1 online resource (55 pages) : illustrations, text file, PDF.
Subject Retail trade -- Management.

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