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You searched Library Catalogue - Author: Lengefeld, Uelaine A
Call Number (WOU) HF5438.5 .M85 2008eb
Call Number (DISTED) HF5438.5 .M85 2008eb
Author Mullin, Roddy
Title Sales promotion [e-book] : how to create, implement & integrate campaigns that really work / Roddy Mullin and Julian Cummins
Notes Includes bibliographical references (p. 292) and index
Edition 4th ed.
Publisher/Year London ; Philadelphia : Kogan Page, 2008
Physical Description xx, 300 p. : ill. ; 24 cm
Subject Sales promotion
Subject Marketing
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Extended Info Barnes & Noble
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