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Author Peter, J. Paul
Title Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson
Publisher/Year Boston : McGraw Hill, 2005
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Author Levy, Michael
Title Retailing management / Michael Levy and Barton A. Weitz
Publisher/Year New York : McGraw Hill, 2004
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Author Belch, George E.
Title Advertising and promotion: : an integrated marketing communications perspective
Publisher/Year New York: McGraw-Hill/Irwin, 2004
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Author Bearden, William O.
Title Marketing: : principles and perspectives
Publisher/Year Boston: McGraw-Hill/Irwin, 2004
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Author Donnelly, James H.
Title Preface to marketing management
Publisher/Year Boston: McGraw-Hill/Irwin, 2003
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