VTLS Chameleon iPortal Full Record

first record | previous record | next record | last record

Record 1 of 19

	Total Requests 0 Unsatisfied Requests 0
You searched Library Catalogue - Publisher: Zhong Wen,
Call Number (WOU)	HF5823 B427 2021
Author	Belch, George E.
Title	Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
Notes	Includes index.
Edition	Twelfth edition.
Publisher/Year	New York : McGraw Hill, 2021.
Physical Description	xxxi, 740 pages : illustrations ; 28 cm.
Subject	Advertising.
Subject	Sales promotion.
Subject	Communication in marketing.
Extended Info	Barnes & Noble