| Tag |
In 1 |
In 2 |
Data |
| 090 | | | \a SP CEMBA 2016 85 |
| 100 | 1 | | \a Yong, Pei Nee \e author |
| 245 | 1 | 4 | \a The study of customer satisfaction: a case of residential satisfaction in the newly delivered serviced apartment of Parc Regency, Johor Bahru. / \c Yong Pei Nee |
| 264 | | 0 | \a Penang : \b School of Business and Administration, Wawasan Open University, \c 2016 |
| 300 | | | \a 1 online resource (166 pages) : illustrations, text file, PDF. |
| 336 | | | \a text \2 rdacontent |
| 337 | | | \a computer \2 rdamedia |
| 338 | | | \a online resource \2 rdacarrier |
| 500 | 0 | 0 | \a Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA) |
| 502 | | | \a Thesis and project report collections. \b CEMBA \c Wawasan Open University (WOU). |
| 520 | 3 | | \a The purpose of this study is to investigate the customer satisfaction for the case study of residential satisfaction in the newly delivered serviced apartment of Parc Regency, Johor Bahru. Five suggested hypotheses were intended to determine the factors of owners’ expectation, the factors needed for developer to fill the gap, and the key factor that can greatly enhance the satisfaction level of the owners of Parc Regency Serviced Apartment.
Generally, the results of the collected data did not support the five formulated hypotheses. The study revealed that the role of developer and management has a great impact on the customer satisfaction. Customer satisfaction was found to be positively correlated to positive responses or corrective measures taken by the developer and management. The result findings showed that good and tight security is the key factor in satisfying customers.
Essentially, the research presents a guideline for manager to make fast critical decision in order to promote customer satisfaction. |
| 610 | 2 | 0 | \a Wawasan Open University \x Dissertations. |
| 650 | | 0 | \a Customer satisfaction. |