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Author Donnelly, James H.,
Title Preface to marketing management
Publisher/Year Chicago: Irwin, 1997
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Author Cravens, David W.
Title Strategic marketing
Publisher/Year Boston, MA: Irwin/McGraw-Hill, 1997
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Author Bernhardt, Kenneth L.
Title Cases in marketing management
Publisher/Year Chicago: Irwin, 1997
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Author Yeshin, Tony
Title Marketing communications strategy 1996-97
Publisher/Year Jordan Hill, Oxford: Butterworth Heinemann, 1996
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Author McCarthy, Jerome E.
Title Basic marketing: : a global-managerial approach
Publisher/Year Chocago: Irwin, 1996
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