| |
Total Requests 0 Unsatisfied Requests 0
|
|
You searched Library Catalogue - Title: Leong Recovered patients shall not go for RT-PCR screening anymore.
|
|
Call Number (WOU)
|
SP CEMBA 2018 67
|
|
Author
|
Yeong, Hoe Kin
|
|
Title
|
Branding factors impact on consumer purchase decision of smartphones
among generation Y. / Yeong Hoe Kin.
|
|
Abstract
|
In the modern society, there is a need to understand the significance of marketing. Marketing is made of the general four P and one of them is the Product. With regards to that, the manipulation of product then involves Branding. Branding generally is about the value of it which is also know as Brand Equity; the value of the brand. This can be then deeply understood by segregating it into four pillars which are Brand Awareness, Brand Associations, Brand Perceived Quality, and Brand Loyalty. Each of these factors are tools to influence the consumer purchasing behavior and if executed properly, can bring positive results to the company with the least cost occurred. Hence a study is made to understand how branding impacts consumers in their purchasing decision.
|
|
Notes
|
Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
|
|
Publisher/Year
|
Penang : School of Business and Administration, Wawasan Open University, 2018.
|
|
Subject
|
Smart phones -- Malaysia.
|