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You searched Library Catalogue - Author: Chong, Tzy Kien
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Call Number (WOU)
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SP CEMBA 2017 9
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Author
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Chooi, Wing See
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Title
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Determinants affecting of consumers’ behavioural intention of adopting debit card and credit card in Malaysia. / Chooi Wing See.
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Abstract
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Bank Negara Malaysia (BNM) had introduced Visa payWave and the signature-based system for credit card and debit card replaces with personal identification number (PIN) verification. The purpose of replacement of PIN verification is to strengthen security on the use of credit card and debit card. While the introduced of the Visa payWave is to encourage consumer make use of it advantages. In this research, the determinants that affect the behavioural intention of adopting debit card and credit card was investigated among consumers in Malaysia. The factors subject to investigation include Trialability, Observability, Performance Expectancy, Effort Expectancy, Social Influence and Facilitating Conditions. Data were collected through self-administrative survey question. There were 120 consumers from Malaysia who participated in a self-administered survey. However, there were only 107 questionnaires which were usable. Six hypotheses testing were conducted to investigate the relationship between the factors and behavioural intention of adoption debit card and credit card. The study finding indicated that there were positive relationships between the factors and behavioural intention of adoption debit card and credit card. As an overall, the respondents agreed that Trialability, Observability, Performance Expectancy, Effort Expectancy, Social Influence and Facilitating Conditions showed their significant impact towards behavioural intention of adopting debit card and credit card. Several recommendations were highlighted for future research.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2017
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Subject
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Consumer behaviour
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