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You searched Library Catalogue - Author: Lim, Sim Yue
Call Number (DISTED)
HD69 B7T288
Author
Temporal, Paul
Title
Branding in Asia: : the creation, development and management of Asians brands for the global market
Edition
Revised ed.
Publisher/Year
Singapore: John Wiley, 2001
Physical Description
291p. 23cm.
Subject
Brand name products -- Case studies
Subject
Competition, International -- Case studies
Subject
Marketing -- Case studies
Extended Info
Summary
Table of Contents
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