| Tag |
In 1 |
In 2 |
Data |
| 090 | | | \a SP LB1065 \b L366 2022 |
| 100 | 1 | | \a Lau, Hock Kiong \e author. |
| 245 | 1 | 0 | \a Factors that determine the undergraduate student enrolment in Malaysia / \c Lau Hock Kiong. |
| 264 | | | \a Penang : \b School of Business and Administration, Wawasan Open University, \c 2016 |
| 300 | | | \a 220 p.; \c 29 cm. |
| 336 | | | \a text \2 rdacontent |
| 337 | | | \a computer \2 rdamedia |
| 338 | | | \a online resource \2 rdacarrier |
| 500 | | | \a Final dissertation submitted in partial fulfilment of the requirements for the Degree of Doctor of Business Administration (DBA). |
| 502 | | | \a a WTOL. \b DBA \c Wawasan Open University (WOU). |
| 520 | | | \a The study's overarching aim is to explore the impacts of the factors that determine undergraduate students' intention to enrol in Malaysian Private Higher Education institutions (PHEI) during the covid pandemic period. This study assesses the undergraduate student enrolment intention on the relationship between the consumer decision-making (CDM) model and the theory of planned behaviour (TPB) as an impact of the COVID-19 pandemic. |
| 610 | | | \a Wawasan Open University \x Dissertations. |
| 650 | | 0 | \a Student enrolment. |
| 650 | | | \a Private higher education \z Malaysia. |
| 650 | | | \a Behaviour theory. |