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You searched Library Catalogue - Author: Ooi, Li Hsien.
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Call Number (WOU)
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SP CEMBA 2018 49
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Author
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Ooi, Shyue Liang
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Title
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Factors that influences internet shopping in Penang. / Alvin Ooi Shyue Liang.
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Abstract
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Shopping on the Internet is getting popular in Penang now a day, it enables consumers to search for information on products or services and make purchases through internet, directly interact with online retailers. This study investigates factors that influences internet shopping based on five aspects, i.e. the Internet marketing environment, Product characteristics, Risk factors, Sales promotion and Trust. The impact of influencing factors was checked by questionnaire survey, which was then processed and evaluated. 99 usable respondents (University Part time students and working adult in Penang, Malaysia) participated in the survey. Multiple regression analysis was used as a statistical measure to determine the most influential relationship aspect among a series of independent variables of consumer shopping on the Internet. The results revealed that Trust has a great influence on consumer shopping on the Internet, followed by Product characteristic. The paper also suggests managerially actionable implications, and direction for future research.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2018.
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Subject
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Internet industry -- Malaysia.
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