| Tag |
In 1 |
In 2 |
Data |
| 020 | | | \a 9789672270041 \q paperback |
| 090 | | | \a HF5415.123 \b Y958 2019 |
| 100 | 0 | | \a Yuslina Liza Mohd Yusof \e author. |
| 245 | 1 | 0 | \a Integrated marketing communications / \c Yuslina Liza Mohd Yusof, Maria Gwenetha Ybanez Pusta, Intan Syafinaz Mat Shafie and Thanaseelen Rajasakran. |
| 264 | | 1 | \a Shah Alam, Selangor : \b Oxford University Press, \c 2019. |
| 264 | | 4 | \c © 2019. |
| 300 | | | \a xvi, 336 pages : \b illustrations ; \c 27 cm. |
| 336 | | | \a text \2 rdacontent |
| 337 | | | \a unmediated \2 rdamedia |
| 338 | | | \a volume \2 rdacarrier |
| 504 | | | \a Includes bibliographical references (pages 300-334) and index. |
| 650 | | 0 | \a Communication in marketing. |
| 650 | | 0 | \a Marketing \x Management. |
| 700 | 1 | | \a Pusta, Maria Gwenetha Ybanez \e author. |
| 700 | 0 | | \a Intan Syafinaz Mat Shafie \e author. |
| 700 | 0 | | \a Thanaseelan Rajasakran \e author. |