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020 | | | \a 9781119341208 \q hardback |
020 | | | \a 978119341208 \q hardback |
090 | | | \a HF5415 \b K874 2017 |
100 | 1 | | \a Kotler, Philip \e author. |
245 | 1 | 0 | \a Marketing 4.0 \b moving from traditional to digital / \c Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. |
264 | | 1 | \a Hoboken, New Jersey : \b Wiley, \c 2017. |
264 | | 4 | \c © 2017. |
300 | | | \a xix, 184 pages : \b illustrations ; \c 24 cm. |
336 | | | \a text \2 rdacontent |
337 | | | \a unmediated \2 rdamedia |
338 | | | \a volume \2 rdacarrier |
500 | | | \a Includes index. |
650 | | 0 | \a Marketing. |
650 | | 0 | \a Internet marketing. |
700 | 1 | | \a Kartajaya, Hermawan \e author. |
700 | 1 | | \a Setiawan, Iwan \e author. |