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You searched Library Catalogue - Title: WOU client charter / Prof. Dato' Dr. Ho Sinn Chye
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Call Number (WOU)
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SP CEMBA 2013 11
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Author
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Chuang, Tuan Gian
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Title
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The role of internal marketing and internal communication in corporate performance in Yee Lee Trading Co Sdn Bhd / Chuang Tuan Gian
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Abstract
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The purpose of this study is to find out the roles of internal marketing & internal communication in corporate performance relationship in Yee Lee Trading Co. Sdn. Bhd. Two suggested hypotheses were tested among internal marketing activities & internal communication activities with corporate performance. Generally, the results of the collected data support the formulated hypotheses. The study also revealed that significant relationship was existed between internal marketing & internal communication with corporate performance. Internal marketing & internal communication were found in to be positively related to the corporate performance. Essentially, the research presents guidelines for the manager to make critical decision in order to bring down the turnover rate & to enhance the corporate performance
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CEMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2013
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Physical Description
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81 p.; 30 cm.
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Subject
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Marketing -- Malaysia
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Subject
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Marketing -- Management
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Subject
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Marketing channels
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