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You searched Library Catalogue - Title: 7th ed.
Call Number (WOU) SP CEMBA 2016 75
Author Lee, Meng Kit
Title Satisfaction determinants of online shoppers in Malaysia. / Lee Meng Kit
Abstract The purpose of this article is to identify and validate empirically the determinants that might lead to customer satisfaction in the context of online shopping across Malaysia. It is hypothesized that qualities of product information, user interface, security and privacy, delivery services and customer support are positively related to satisfaction of online shoppers. The survey results confirm that user interface, security and privacy, delivery services and customer support have a significant impact on the satisfaction of online shoppers. The results served as significant implication to online retailer in Malaysia. The limitation of the study and recommendation for future research will be discussed at the end of the study.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2016
Physical Description 1 online resource ( 98 pages) : illustrations, text file, PDF.
Subject Customer satisfaction.
Subject Teleshopping -- Internet marketing.

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