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You searched Library Catalogue - Author: Kan, Pei Ying
Call Number (WOU) HD45 .S272 2008eb
Call Number (DISTED) HD45 .S272 2008eb
Author Sandberg, Birgitta
Title Managing and marketing radical innovations [e-book] : marketing new technology / Birgitta Sandberg
Notes Includes bibliographical references (p. [244]-265) and index.
Publisher/Year London ; New York : Routledge, 2008
Physical Description xiv, 271 p. : ill. ; 25 cm
Series Routledge studies in innovation, organization and technology ; 8
Subject Technological innovations -- Marketing
Subject Technological innovations -- Management
Subject New products
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