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You searched Library Catalogue - Publisher: Addison Wesley,
Call Number (WOU) SP CEMBA 2017 61
Author Tan, Check Nam
Title The study on the demand of pet owners for pet products and services – (a case study of Global Pets Sdn Bhd in Puchong, Selangor, Malaysia ). / Tan Check Nam
Abstract This study is about the demand for pet products and services in Puchong base on a case study of Global Pets Sdn Bhd in Puchong, Selangor, Malaysia. Customers from Global Pets Puchong will be given questionnaire and a detail interview will be performed by the researcher. The main objective is to find out the pet owners’ demand of pet products and pet related services towards in Puchong area. Researcher will make recommendation on the strategic marketing plan to Global Pets Sdn Bhd base on the findings, so that Global Pets can has better sales performance in this new highly competitive market. Another method to study the demand for pet products in Puchong is to study what the common pet products and services are been provided in Puchong area. Base on the findings on products and services from other pet shops in Puchong area, these will be another indicator of pet owners’ demand on pet products and services in this region. Researcher will make personal visits to pet shops in Puchong to study their products and services, general shopping experience, cleanliness and hygiene, prices for various services. Second part of the study will like to study the competitive advantages of Global Pets towards existing competitors in Puchong area.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2017
Subject Domestic animals.

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