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You searched Library Catalogue - Publisher: Prentice Hall,
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Call Number (WOU)
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SP CEMBA 2012 22
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Author
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Cheong, Yan Kiet
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Title
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The study to identify effective promotional factors of LFP market / Cheong Yan Kiet
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Abstract
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This report is prepared for the purpose of elaborating the research done on the plotter (Large Format Printer) market. Prior to explaining the contents of the report of this assignment, it is important to highlight that a research carried out, to target the important factor for targeted business opportunity.
In the competitive business equipment market, it is important to identify the effective promotional strategies of LFP market and the key variables that impact the consumer behaviour. The primary objective of this dissertation is to identify the segmentation of LFP buyer, and analyse each variables that influences LFP buyer in the process of selecting a suitable LFP, as well as explaining how these vary variables have different impact on each segment and further with developing an effective promotional strategies.
The study disclosed the characteristics and the requirement of LFP user while select a right equipment for them. All these information would assist the marketer to focus their strategy; effort and resources for improve their product, and communicate the right information to the LFP user. This is a business research project which utilises quantitative survey methods to address marketing related issues, that is how to capture thinking of consumer. It is conducted based on the fact that the research on requirement and perceptions of LFP users is a proven business practice for identify consumer behaviour. However, in the real world, the factors that affect consumer behaviour can be far more complicated and complex than were initially assumed in this study.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2012
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Physical Description
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76 p.; 30 cm.
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Subject
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Wawasan Open University -- Dissertations
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Subject
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Marketing -- Malaysia
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