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You searched Library Catalogue - Title: Study task in English student's book / Mary Waters and Alan Waters
Call Number (WOU) SP CEMBA 2010 10
Author Tan, Heng Leang
Title Determinants of customer satisfaction and its implication for future improvement : a case study / Tan Heng Leang
Abstract This research project is to study the factors that affect customer satisfaction in Dynamite Auto Sdn. Bhd. The nature of the business is providing various ranges of products and services for both passenger and commercial motor vehicles. The rationale of the study mainly due to the competitive rivalry, 3S Centre and the threat of new entrant in auto services industry. This research will focus on factors, such as price, quality, technical knowhow and after-sales support in relation to customer satisfaction for different groups of customers in Che Su branch. The significance of the study is to develop methods and identify attributes that will increase customer satisfaction level for future improvement of the firm. The outcome of this research is meant to benefit Dynamite Auto in the durable consumer market place.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2010
Physical Description 63 p.; 30 cm.
Subject Wawasan Open University -- Dissertations
Subject Consumer satisfaction -- Malaysia

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