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Author Bateson, John E. G.
Title Services marketing / John E.G. Bateson and K. Douglas Hoffman
Publisher/Year Australia : South-Western Cengage Learning, 2011
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Number Available: 3
Available At: RCIpoh-General Collection, RCJB-General Collection, RCKC-General Collection
Author Hoffman, K. Douglas
Title Services marketing : concepts, strategies and cases / K. Douglas Hoffman and John E. G. Bateson
Publisher/Year Mason : Thomson/ South-Western, 2006
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Author Bateson, John E. G
Title Managing services marketing : text and readings / John E.G.Bateson and K. Douglas Hoffman
Publisher/Year Ohio : Thomson/ South- Western, 1999
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